Degree Requirements

Marketing Concentrations

Two concentrations are available within the Marketing major: Marketing Management and International Business. The Marketing Department also manages the Professional Sales major and Supply Chain and Logistics  Management major.

Marketing Management Concentration

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.

To graduate, students must complete a minimum of 122 semester hours with an overall institutional grade-point average (GPA) of 2.0. This includes 38 hours of general education requirements and 84 hours of business courses. Students must earn a grade of C or better in seven of the eight Basic Business Techniques courses; one grade of D is permitted, except in ACC 211, which requires a C or higher. A minimum 2.0 GPA is also required in the 300-level business core courses, and in all courses applied to the Marketing major.

International Business Concentration

International business is one of the most dynamic and impactful fields in today’s global economy. Few careers offer the breadth of opportunity, cultural exposure, strategic influence, and professional growth found in international business roles. As organizations increasingly operate across borders, a growing number of business graduates identify international business as a career path that offers both challenge and long-term reward.

In globally competitive organizations, international business professionals play a critical role in global market expansion, cross-cultural management, international trade and finance, global supply chain coordination, and strategic decision-making. These professionals serve as the bridge between markets, cultures, and organizations, enabling firms to compete and succeed on a worldwide scale.

After completing an international business concentration, students are well positioned for careers with multinational corporations, global startups, government agencies, and nonprofit organizations around the world. Graduates can present themselves to employers as having proficiency in global market analysis, international trade and investment, cross-cultural communication, international strategy, risk assessment, global supply chain management, and ethical decision-making in diverse environments. These competencies are among the most highly valued skills for professionals seeking to thrive in today’s interconnected global marketplace.