Marketing (BSBA) - Marketing Management Concentration
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| General Education Requirements | ||
| Select General Education Requirements | 59-62 | |
| Major Requirements | ||
| Freshman Core | ||
| A. Complete the following: | ||
| BUS 150 | Intro to Business and Mgt (or Transfer Student Elective see footnote table below) 1 | 3 |
| Upper Division Business Core | ||
| A minimum cumulative 2.0 GPA is required in the Upper Division Business Core | ||
| A. Complete the following: | ||
| BUS 304 | Data Analytics II | 3 |
| BUS 305 | Data Analytics III | 3 |
| or ECO 453 | Intro to Econometrics | |
| B. Complete the following: | ||
| FIN 315 | Business Finance | 3 |
| MGT 300 | Management Theory and Practice | 3 |
| MGT 305 | Organizational Comm - W | 3 |
| MKT 320 | Principles of Marketing | 3 |
| Experiential Learning | ||
| A. Select three hours from the following: | 3 | |
| Prof Experience I | ||
| Professional Experience II | ||
| Professional Experience III | ||
| Professional Preparation | ||
| B. Select one of the following: | 3 | |
| Accounting Internship | ||
| Economics Internship | ||
| Finance Internship | ||
| Management Internship | ||
| Marketing Internship | ||
| Sup Chain Logistics Internship | ||
| Marketing Management Concentration | ||
| A minimum cumulative 2.0 GPA is required for all courses counted towards the major. Four (4) of your eight (8) Major Courses must be taken at USA. | ||
| A. Complete the following: | ||
| MKT 336 | International Marketing | 3 |
| MKT 374 | Consumer Behavior | 3 |
| MKT 380 | Integrated Mkt Communications | 3 |
| MKT 382 | Brand Management | 3 |
| MKT 384 | Market Research | 3 |
| MKT 385 | Services Marketing | 3 |
| MKT 479 | Marketing Policy - W | 3 |
| B. Select one of the following: | 3 | |
| Supply Chain Management | ||
| Marketing Analytics | ||
| Digital Marketing | ||
| Customer Relationship Mgt | ||
| Business to Business Marketing | ||
| Pricing Strategies | ||
| Retailing | ||
| Professional Selling & Sales Management | ||
| Advanced Digital Marketing Strategies | ||
| Business Electives | ||
| A. Select three courses from 300-494 Electives from ACC, BUS, ECO, ETP, FIN, MGT, MKT, REA, SCL | 9 | |
| Business Policy Capstone | ||
| A. Complete the following: | ||
| MGT 485 | Bus Policy in Global Eco - W | 3 |
| MGT 486 | Undergraduate Comp Exam | 0 |
| Minor Requirements | ||
| A minor is not required for this degree program | 0 | |
| Total Hours | 122-125 | |
Footnote
- 1
BUS 150 for students transferring into the College with less than 45 hours or a transfer student elective for those with more than 45 hours. Students transferring with 46-60 hours are highly encouraged to take BUS 150.
Notes:
- Transfer credit will only be awarded for courses in the Marketing Management Concentration if the course was taken at an AACSB accredited institution.
- Only one internship may be counted towards a business degree. Internship courses may only be used to fulfill the Experiential Learning requirement and may not be used as business electives or to fulfill any other degree requirement.
General Education Requirements
| Code | Title | Hours |
|---|---|---|
| Area I - Written Composition | ||
| A. Complete the following: | ||
| EH 101 | English Composition I | 3 |
| B. Complete the following: | ||
| EH 102 | English Composition II | 3 |
| Area II - Humanities & Fine Arts | ||
| A. Select one of the following: see footnote table below 1 | 3 | |
| Brit Lit before 1785 | ||
| Brit Lit after 1785 | ||
| Am Lit before 1865 | ||
| Am Lit after 1865 | ||
| World Lit before 1650 | ||
| World Lit after 1650 | ||
| B. Select one of the following: | 3 | |
| Survey of Art | ||
| Art History I | ||
| Art History II | ||
| Art Appreciation | ||
| Introduction to Theatre | ||
| Introduction to Music | ||
| C. Select six hours from the following: | 6 | |
| Intro to African Amer Studies | ||
| Survey of Art | ||
| Art History I | ||
| Art History II | ||
| Survey of Non-Western Art | ||
| Art Appreciation | ||
| Intro Anc Greek Roman Culture | ||
| Public Speaking | ||
| Introduction to Theatre | ||
| Brit Lit before 1785 | ||
| Brit Lit after 1785 | ||
| Am Lit before 1865 | ||
| Am Lit after 1865 | ||
| World Lit before 1650 | ||
| World Lit after 1650 | ||
| Intro to Jewish Studies | ||
| Media Literacy Digital Age | ||
| Introductory Latin I | ||
| Introductory Latin II | ||
| Introductory French I | ||
| Introductory French II | ||
| Introductory Chinese I | ||
| Introductory Chinese II | ||
| Introductory Spanish I | ||
| Introductory Spanish II | ||
| Intro Classical Greek I | ||
| Intro Classical Greek II | ||
| Introductory German I | ||
| Introductory German II | ||
| Accelerated Intro German | ||
| Intermediate Latin I | ||
| Intermediate Latin II | ||
| Intermediate French I | ||
| Intermediate French II | ||
| Accelerated Inter French - H | ||
| Intermediate Chinese I | ||
| Intermediate Chinese II | ||
| Intermediate Spanish I | ||
| Intermediate Spanish II | ||
| Inter Spanish Accel -H | ||
| Interm Classical Greek I | ||
| Interm Classical Greek II | ||
| Intermediate German: Film | ||
| Intermediate German: Culture | ||
| Introductory Japanese I | ||
| Introductory Japanese II | ||
| Introductory Arabic I | ||
| Introductory Arabic II | ||
| Intro American Sign Language I | ||
| Intro American Sign Lang II | ||
| Introductory Korean I | ||
| Introductory Korean II | ||
| Intermediate Japanese I | ||
| Intermediate Japanese II | ||
| Intermediate Arabic I | ||
| Intermediate Arabic II | ||
| Intermediate ASL I | ||
| Intermediate ASL II | ||
| Introduction to Music | ||
| Introduction to Philosophy | ||
| Critical Thinking | ||
| Introduction to Logic | ||
| Introduction to Ethics | ||
| Medical Reasoning | ||
| Social Ethics | ||
| Western Philosophy: Classical | ||
| Intro to the Study of Religion | ||
| Old Testament/Hebrew Bible | ||
| Survey of the New Testament | ||
| Area III – Natural Sciences & Mathematics | ||
| A. Select one of the following: | ||
| MA 112 | Precalculus Algebra | 3 |
| or MA 120 | Calculus and Its Applications | |
| or MA 125 | Calculus I | |
| B. Select 8-10 hours from the following: | 8-10 | |
| Students cannot receive credit for both BLY 101 and BLY 121 or for both BLY 102 and BLY 122. | ||
| Biological Anthropology: The Story of Us and Biological Anthropology Lab: The Story of Us | ||
| Life Science I and Life Science I Laboratory | ||
| General Biology I and General Biology I Lab | ||
| Life Science II and Life Science II Lab | ||
| General Biology II and General Biology II Laboratory | ||
| Intro Environmental Sci | ||
| Introduction to A & P I | ||
| Introduction to A & P II | ||
| Survey of Inorg and Org Chem and Survey Inorg-Org Chem Lab | ||
| General Chemistry I and General Chemistry I Lab | ||
| General Chemistry II and General Chemistry II Lab | ||
| Environmental Geography and Environmental Geography Lab | ||
| Earth and the Environment and Earth and the Environment Lab | ||
| Physical Geology and Physical Geology Lab | ||
| Earth History and Earth History Lab | ||
| Ocean Science and Ocean Science Lab | ||
| Introduction to Meteorology and Intro to Meteorology Lab | ||
| Introduction to Astronomy and Introduction to Astronomy Lab | ||
| Concepts of Physics and Concepts of Physics Laboratory | ||
| Physics with Algebra-Trig I and Alg-Trig Based Physics I Lab | ||
| Physics with Algebra -Trig II and Alg-Trig Based Physics II Lab | ||
| Calculus-Based Physics I and Calculus-Based Physics I Lab | ||
| Calculus-Based Physics II and Calculus-Based Physics II Lab | ||
| Area IV – History, Social & Behavioral Sciences see footnote table below 1 | ||
| A. Select one of the following: | 3 | |
| HY of Western Civilization I | ||
| HY of Western Civilization II | ||
| World Civilization I | ||
| World Civilization II | ||
| US History to 1877 | ||
| US History since 1877 | ||
| B. Select one of the following: | 3 | |
| Intro to Cultural Anthropology | ||
| Archaeology and the Human Journey | ||
| Intro to Communication | ||
| Interpersonal Comm | ||
| Introduction to Criminal Justice | ||
| People, Places, Environment | ||
| World Regional Geography | ||
| Intro to Gender Studies | ||
| HY of Western Civilization I | ||
| HY of Western Civilization II | ||
| World Civilization I | ||
| World Civilization II | ||
| US History to 1877 | ||
| US History since 1877 | ||
| Global Issues | ||
| Seasons of Life | ||
| Intro Native American Studies | ||
| Intro to US Government | ||
| Introduction to Psychology | ||
| Life Span Development | ||
| Introductory Sociology | ||
| Social Problems | ||
| C. Complete the following: | ||
| ECO 215 | Prin of Microeconomics | 3 |
| ECO 216 | Prin of Macroeconomics | 3 |
| Area V 200-Level Business Core | ||
| A minimum cumulative 2.0 GPA is required in this area. One course grade of D is allowed. However, a minimum grade of C is required for ACC 211. For accounting majors a minimum grade of C is required for ACC 211 and ACC 212. | ||
| A. Complete the following: | ||
| ACC 211 | Financial Accounting | 3 |
| ACC 212 | Managerial Accounting | 3 |
| B. Complete the following: | ||
| BUS 245 | Data Analytics I | 3 |
| or ST 210 | Stat Reason and Application | |
| BUS 265 | Legal Environ of Business I | 3 |
| BUS 240 | Entrepreneurship & Technology | 3 |
| or CIS 250 | Advanced Comp Applications | |
| FIN 200 | Personal Finance | 3 |
| Total Hours | 59-61 | |
Footnote
Graduation Plan
(122 Total Hours)
| First Year | ||
|---|---|---|
| Fall | Hours | |
| EH 101 | English Composition I | 3 |
| BUS 101 | Prof Experience I | 1 |
| BUS 150 | Intro to Business and Mgt | 3 |
| MA 112 |
Precalculus Algebra or Calculus and Its Applications or Calculus I |
3 |
| BUS 240 or CIS 250 |
Entrepreneurship & Technology or Advanced Comp Applications |
3 |
| Fine Art | Area II 1 | 3 |
| Hours | 16 | |
| Spring | ||
| EH 102 | English Composition II | 3 |
| ECO 215 | Prin of Microeconomics | 3 |
| FIN 200 | Personal Finance | 3 |
| History | Area IV 1 | 3 |
| Natural Science + Lab | Area III 1 | 4 |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| ACC 211 | Financial Accounting | 3 |
| BUS 201 | Professional Experience II | 1 |
| BUS 245 or ST 210 |
Data Analytics I or Stat Reason and Application |
3 |
| ECO 216 | Prin of Macroeconomics | 3 |
| Literature | Area II 1 | 3 |
| Humanities or Fine Art | Area III 1 | 3 |
| Hours | 16 | |
| Spring | ||
| ACC 212 | Managerial Accounting | 3 |
| BUS 304 | Data Analytics II | 3 |
| BUS 265 | Legal Environ of Business I | 3 |
| 2nd Literature or 2nd History | Area II or IV 2 | 3 |
| Natural Science + Lab | Area III 1 | 4 |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| BUS 301 | Professional Experience III | 1 |
| MGT 300 | Management Theory and Practice | 3 |
| MGT 305 | Organizational Comm - W | 3 |
| MKT 320 | Principles of Marketing | 3 |
| FIN 315 | Business Finance | 3 |
| Gen Ed | Area II or IV 3 | 3 |
| Hours | 16 | |
| Spring | ||
| MKT 336 | International Marketing | 3 |
| MKT 374 | Consumer Behavior | 3 |
| MKT 384 | Market Research | 3 |
| BUS 305 or ECO 453 |
Data Analytics III or Intro to Econometrics |
3 |
| Business Elective #1 5 | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| MKT 380 | Integrated Mkt Communications | 3 |
| MKT 385 | Services Marketing | 3 |
| MKT 496 | Marketing Internship | 3 |
| Marketing Major Elective 4 | 3 | |
| Business Elective #2 5 | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 479 | Marketing Policy - W | 3 |
| MKT 382 | Brand Management | 3 |
| MGT 485 | Bus Policy in Global Eco - W | 3 |
| MGT 486 | Undergraduate Comp Exam | 0 |
| Business Elective #3 5 | 3 | |
| Hours | 12 | |
| Total Hours | 122 | |
Footnote
- 1
See General Education Requirements for options.
- 2
All students must complete either a literature or a history sequence.
- 3
If opted for Literature sequence, need Area IV; if opted for History sequence, need Area II.
- 4
Choose from SCL 300, MKT 340, MKT 350, MKT 355, MKT 376, MKT 377, MKT 379, MKT 381, MKT 450
- 5
Anything in MCOB at the 300 or 400 level not used to fulfill another major requirement except internship courses.