Advertising & Public Relations (BA)
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| General Education Requirements | ||
| https://bulletin.southalabama.edu/programs-az/arts-sciences/#generaleducationtext | 53-57 | |
| Major Requirements | 42 | |
| Advertising & Public Relations Core | 24 | |
| Complete the following: | ||
| CA 101 | Intro to Media | 3 |
| CA 260 | Digital Writing and Production | 3 |
| CA 300 | Fnds of Comm Research | 3 |
| APR 221 | Advertising Principles | 3 |
| APR 224 | Public Relations Principles | 3 |
| APR 271 | Strategic Publication Design | 3 |
| APR 324 | Strategic Writing - W | 3 |
| APR 485 | Cases in Strategic Comm | 3 |
| Choose Emphasis: A or B | ||
| A. Advertising Emphasis | 18 | |
| Complete the following: | ||
| APR 321 | Media Planning | 3 |
| APR 322 | Creative Strategy - W | 3 |
| APR 487 | Tideline Agency | 3 |
| Select 9 hours from the following list of courses: | ||
| APR 371 | Branding & Visual Messages | 3 |
| APR 384 | Account Management | 3 |
| CA 445 | Ethics-Social Respons Comm | 3 |
| CA 455 | Law of Communication | 3 |
| APR 470 | Digital Media & Analytics | 3 |
| APR 471 | Prof & Creative Portfolio | 3 |
| APR 474 | Consumer Sales Promotion | 3 |
| CA 496 | Prof Studies - Internship | 1-3 |
| B. Public Relations Emphasis | 18 | |
| Complete the following: | ||
| APR 'W' Public Relations | 3 | |
| APR Special Topics in Public Relations | 3 | |
| APR 486 | Strategic Campaigns | 3 |
| Select 9 hours from the following list of courses: | ||
| APR 323 | Sports PR | 3 |
| APR 325 | Applied Comm Workshop | 3 |
| APR 326 | P.R. & Non-Profit Fundraising | 3 |
| APR 371 | Branding & Visual Messages | 3 |
| CA 445 | Ethics-Social Respons Comm | 3 |
| CA 455 | Law of Communication | 3 |
| APR 470 | Digital Media & Analytics | 3 |
| APR 471 | Prof & Creative Portfolio | 3 |
| CA 496 | Prof Studies - Internship | 1-3 |
| Minor Requirements | ||
| A minor is required for this degree program. | 18-24 | |
| A MINIMUM OF 120 HOURS IS REQUIRED FOR A DEGREE | 120 | |
All undergraduates must complete two designated writing credit (W) courses, at least one must be in major or minor.
Graduation Plan
Multiple Degree Plans Available. Select to View Option
Advertising
(120 Total Hours)
| First Year | ||
|---|---|---|
| Fall | Hours | |
| CAS 100 | First Yr Exp - | 2 |
| EH 101 | English Composition I | 3 |
| CA 110 | Public Speaking | 3 |
| Math | Area III, A 1 | 3 |
| CA 101 | Intro to Media | 3 |
| Hours | 14 | |
| Spring | ||
| EH 102 | English Composition II | 3 |
| Literature | Area II, D 1 | 3 |
| CA 220 | Writing Comm Media - W | 3 |
| Lab Science | Area III, B 1 | 4 |
| History | Area IV, A 1 | 3 |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| Language | Area II, B 1 | 3 |
| Lab Science | Area III, B 1 | 4 |
| APR 224 | Public Relations Principles | 3 |
| CA 260 | Digital Writing and Production | 3 |
| Fine Arts | Area II, C 1 | 3 |
| Hours | 16 | |
| Spring | ||
| Language | Area II, B 1 | 3 |
| Humanities/Fine Arts | Area II, E 1 | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Lab Science | Area III, B 1` | 4 |
| APR 271 | Strategic Publication Design | 3 |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| CA 300 | Fnds of Comm Research | 3 |
| APR 321 | Media Planning | 3 |
| APR 324 | Strategic Writing - W | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Humanities/Fine Arts | Area II, E 1 | 3 |
| Hours | 15 | |
| Spring | ||
| Humanities/Fine Arts | Area II, E 1 | 3 |
| CA choose | Communication elective 3 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| APR 485 | Cases in Strategic Comm | 3 |
| APR 384 | Account Management | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Spring | ||
| Elective | Elective hours 4 | 3 |
| CA 445 | Ethics-Social Respons Comm | 3 |
| APR 486 or APR 487 |
Strategic Campaigns or Tideline Agency |
3 |
| CA choose | Communication elective 3 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Total Hours | 122 | |
- 1
See General Education Requirements.
- 2
All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates a 18 hour minor.
- 3
Courses may be selected from APR 322, APR 323, APR 325, APR 354, APR 371, APR 384, APR 470, APR 471, APR 474, CA 453, CA 455, CA 456, CA 496, DFT 340, DFT440, JOU 383, JOU 387.
- 4
The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.
Public Relations
(120 Total Hours)
| First Year | ||
|---|---|---|
| Fall | Hours | |
| CAS 100 | First Yr Exp - | 2 |
| EH 101 | English Composition I | 3 |
| CA 110 | Public Speaking | 3 |
| Math | Area III, A 1 | 3 |
| CA 101 | Intro to Media | 3 |
| Hours | 14 | |
| Spring | ||
| EH 102 | English Composition II | 3 |
| Literature | Area II, D 1 | 3 |
| CA 220 | Writing Comm Media - W | 3 |
| Lab Science | Area III, B 1 | 4 |
| History | Area IV, A 1 | 3 |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| Language | Area II, B 1 | 3 |
| Lab Science | Area III, B 1 | 4 |
| APR 224 | Public Relations Principles | 3 |
| CA 260 | Digital Writing and Production | 3 |
| Fine Arts | Area II, C 1 | 3 |
| Hours | 16 | |
| Spring | ||
| Language | Area II, B 1 | 3 |
| Humanities/Fine Arts | Area II, E 1 | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Lab Science | Area III, B 1` | 4 |
| APR 271 | Strategic Publication Design | 3 |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| CA 300 | Fnds of Comm Research | 3 |
| APR 321 | Media Planning | 3 |
| APR 324 | Strategic Writing - W | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Humanities/Fine Arts | Area II, E 1 | 3 |
| Hours | 15 | |
| Spring | ||
| Humanities/Fine Arts | Area II, E 1 | 3 |
| CA choose | Communication elective 3 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| APR 485 | Cases in Strategic Comm | 3 |
| APR 384 | Account Management | 3 |
| History/SBS | Area IV, B 1 | 3 |
| Minor | Minor course 2 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Spring | ||
| CA 445 | Ethics-Social Respons Comm | 3 |
| APR 486 or APR 487 |
Strategic Campaigns or Tideline Agency |
3 |
| Elective | Elective hours 4 | 3 |
| CA choose | Communication elective 3 | 3 |
| Minor | Minor course 2 | 3 |
| Hours | 15 | |
| Total Hours | 122 | |
- 1
See General Education Requirements.
- 2
All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates a 18 hour minor.
- 3
Courses may be selected from APR 322, APR 323, APR 325, APR 354, APR 371, APR 384, APR 470, APR 471, APR 474, CA 453, CA 455, CA 456, CA 496, DFT 340, DFT440, JOU 383, JOU 387.
- 4
The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.