Marketing (BSBA) - Professional Sales Concentration

Degree Requirements

General Education Requirements
Select General Education Requirements59-62
Major Requirements
Freshman Core
A. Complete the following:
BUS 150Intro to Business and Mgt (or Transfer Student Elective see footnote table below) 13
Upper Division Business Core
A 2.0 GPA is required in the Upper Division Business Core
A. Complete the following:
BUS 305Data Analytics III3
or ECO 453 Intro to Econometrics
B. Complete the following:
FIN 315Business Finance3
MGT 300Management Theory and Practice3
MGT 305Organizational Comm - W3
MGT 325Operations Management3
MKT 320Principles of Marketing3
Experiential Learning
A. Select three hours from the following:3
Prof Experience I
Professional Experience II
Professional Experience III
Professional Preparation
B. Select one of the following:3
Accounting Internship
Economics Internship
Finance Internship
Management Internship
Marketing Internship
Professional Sales Concentration
A. Complete the following:
MKT 336International Marketing3
MKT 374Consumer Behavior3
MKT 376Business to Business Marketing3
MKT 381Sales Mgt & Personal Selling3
MKT 384Market Research3
MKT 479Marketing Policy - W3
B. Select three of the following:9
Marketing Analytics
Customer Relationship Mgt
Integrated Mkt Communications
Brand Management
Services Marketing
Business Electives
A. Select two courses from 300-494 Electives from ACC, ECO, FIN, MGT, MKT6
Business Policy Capstone
A. Complete the following:
MGT 485Bus Policy in Global Eco - W3
or MGT 486 Undergraduate Comp Exam
Minor Requirements
A minor is not required for this degree program0
Total Hours122-125



BUS 150 or Transfer Student Elective for students transferring into the College with more than 45 hours. Students transferring with 46-60 hours are highly encouraged to take BUS 150.


  • Transfer credit will only be awarded for courses in the Professional Sales Concentration if the course was taken at an AACSB accredited institution.
  • Only one internship may be counted towards a business degree.  Internship courses may only be used to fulfill the Experiential Learning requirement and may not be used as business electives or to fulfill any other degree requirement.

General Education Requirements

Area I - Written Composition
A. Complete the following:
EH 101English Composition I3
B. Complete the following:
EH 102English Composition II3
Area II - Humanities & Fine Arts
A. Select one of the following: see footnote table below 13
Brit Lit before 1785
Brit Lit after 1785
Am Lit before 1865
Am Lit after 1865
World Lit before 1650
World Lit after 1650
B. Select one of the following:3
Survey of Art
Art History I
Art History II
Art Appreciation
Introduction to Theatre
Introduction to Music
C. Select six hours from the following:6
Intro to African Amer Studies
Survey of Art
Art History I
Art History II
Survey of Non-Western Art
Art Appreciation
Intro Anc Greek Roman Culture
Public Speaking
Introduction to Theatre
Brit Lit before 1785
Brit Lit after 1785
Am Lit before 1865
Am Lit after 1865
World Lit before 1650
World Lit after 1650
Introductory Latin I
Introductory Latin II
Introductory French I
Introductory French II
Introductory Chinese I
Introductory Chinese II
Introductory Spanish I
Introductory Spanish II
Intro Classical Greek I
Intro Classical Greek II
Introductory German I
Introductory German II
Accelerated Intro German
Introductory Russian I
Introductory Russian II
Accelerated Intro Russian
Intermediate Latin I
Intermediate Latin II
Intermediate French I
Intermediate French II
Accelerated Inter French - H
Intermediate Chinese I
Intermediate Chinese II
Intermediate Spanish I
Intermediate Spanish II
Inter Spanish Accel -H
Interm Classical Greek I
Interm Classical Greek II
Intermediate German I
Intermediate German II
Intermediate Russian I
Intermediate Russian II
Intensive Second Year Russian
Introductory Japanese I
Introductory Japanese II
Introductory Arabic I
Introductory Arabic II
Intro American Sign Language I
Intro American Sign Lang II
Introductory Korean I
Introductory Korean II
Intermediate Japanese I
Intermediate Japanese II
Intermediate Arabic I
Intermediate Arabic II
Intermediate ASL I
Intermediate ASL II
Introduction to Music
Introduction to Philosophy
Critical Thinking
Introduction to Logic
Introduction to Ethics
Social Ethics
Western Philosophy: Classical
Intro to the Study of Religion
Old Testament/Hebrew Bible
Survey of the New Testament
Area III – Natural Sciences & Mathematics
A. Complete the following:
MA 120Calculus and Its Applications3-4
or MA 125 Calculus I
B. Select 8-10 hours from the following:8-10
Biological Anthropology
and Biological Anthropology Lab
Life Science I
and Life Science I Laboratory
General Biology I
and General Biology I Lab
Life Science II
and Life Science II Lab
General Biology II
and General Biology II Laboratory
Survey of Inorg and Org Chem
and Survey Inorg-Org Chem Lab
General Chemistry I
and General Chemistry I Lab
General Chemistry II
and General Chemistry II Lab
Environmental Geography
and Environmental Geography Lab
Earth and the Environment
and Earth and the Environment Lab
Physical Geology
and Physical Geology Lab
Earth History
and Earth History Lab
Ocean Science
and Ocean Science Lab
Introduction to Astronomy
and Introduction to Astronomy Lab
Concepts of Physics
and Concepts of Physics Laboratory
Physics with Algebra-Trig I
and Alg-Trig Based Physics I Lab
Physics with Algebra -Trig II
and Alg-Trig Based Physics II Lab
Calculus-Based Physics I
and Calculus-Based Physics I Lab
Calculus-Based Physics II
and Calculus-Based Physics II Lab
Area IV – History, Social & Behavioral Sciences see footnote table below 1
A. Select one of the following:3
HY of Western Civilization I
HY of Western Civilization II
US History to 1877
US History since 1877
B. Select one of the following:3
Intro to Cultural Anthropology
Intro Archaeology-Bio Anthro
Intro to Communication
Interpersonal Comm
Introduction to Criminal Justice
People, Places, Environment
World Regional Geography
Intro to Gender Studies
HY of Western Civilization I
HY of Western Civilization II
US History to 1877
US History since 1877
Global Issues
Seasons of Life
Intro Native American Studies
Intro to US Government
Introduction to Psychology
Life Span Development
Introductory Sociology
Social Problems
C. Complete the following:
ECO 215Prin of Microeconomics3
ECO 216Prin of Macroeconomics3
Area V 200-Level Business Core
A. Complete the following:
ACC 211Financial Accounting3
ACC 212Managerial Accounting3
B. Complete the following:
BUS 245Data Analytics I3
BUS 255Data Analytics II3
C. Complete the following:
BUS 265Legal Environ of Business I3
D. Complete the following:
CIS 250Advanced Comp Applications3
Total Hours59-62



Students must complete a 6 credit hour sequence either in literature (Area II – EH 215 & EH 216, EH 225 & EH 226, or EH 235 & EH 236) or history (Area IV – HY 101 & HY 102 or HY 135 & HY 136).

Graduation Plan

(122 Total Hours)

Plan of Study Grid
First Year
EH 101 English Composition I 3
BUS 150 Intro to Business and Mgt 3
MA 120
Calculus and Its Applications
or Calculus I
Fine ArtArea II 1 3
HistoryArea IV 1 3
BUS 101 Prof Experience I 1
EH 102 English Composition II 3
ECO 215 Prin of Microeconomics 3
CIS 250 Advanced Comp Applications 3
Humanties or Fine ArtArea II 1 3
Natural Science + LabArea III 1 4
Second Year
ACC 211 Financial Accounting 3
BUS 245 Data Analytics I 3
ECO 216 Prin of Macroeconomics 3
LiteratureArea II 1 3
Natural Science + LabArea III 1 4
ACC 212 Managerial Accounting 3
BUS 255 Data Analytics II 3
BUS 265 Legal Environ of Business I 3
BUS 201 Professional Experience II 1
2nd Literature or 2nd HistoryArea II or IV 2 3
Gen EdArea II or IV 3 3
Third Year
MGT 300 Management Theory and Practice 3
MGT 305 Organizational Comm - W 3
BUS 301 Professional Experience III 1
MKT 320 Principles of Marketing 3
FIN 315 Business Finance 3
Business Elective #1 4 3
MKT 336 International Marketing 3
MKT 374 Consumer Behavior 3
MKT 376 Business to Business Marketing 3
BUS 305
Data Analytics III
or Intro to Econometrics
MGT 325 Operations Management 3
Fourth Year
MKT 381 Sales Mgt & Personal Selling 3
MKT 384 Market Research 3
Select two MKT Electives from the following: 6
Marketing Analytics
Digital Marketing
MKT 375
Integrated Mkt Communications
Brand Management
Services Marketing
MKT 496 Marketing Internship 3
MKT 479 Marketing Policy - W 3
Select one MKT Elective from the following: 3
Marketing Analytics
Digital Marketing
MKT 375
Integrated Mkt Communications
Brand Management
Services Marketing
Business Elective #2 4 3
MGT 485 Bus Policy in Global Eco - W 3
MGT 486 Undergraduate Comp Exam 0
 Total Hours122-123

See General Education Requirements for options.


All students must complete either a literature or a history sequence.


If opted for literature sequence, need Area IV; if opted for History sequence, need Area II.


Anything in MCOB at the 300 or 400 level not used to fulfill another requirement except internship courses.