Entrepreneurship (ETP)
ETP 345 Creativity and Innovation 3 cr
This course provides a broad framework for understanding the nature of entrepreneurship in multiple organizational settings. The course introduces students to the innovation and idea generation process and helps students determine the most desirable educational path for them to achieve their career goals. Sophomore standing.
ETP 347 Franchising 3 cr
This course is designed for students who are interested in learning about the opportunities and threats that abound in the modern world of franchising. Students will study existing franchising from both a historical and theoretical context. The logic of this course is that franchising is one of the development models that minimize risk for the "small business" focused student. Some franchising oriented people may want to start a franchise and grow it rapidly. This option is often a first step into business ownership for inexperienced owners. We discuss the applicability, opportunities, challenges, and implementation of the franchising model for expanding existing businesses. The format consists of case study and lecture discussion sequenced with extensive background readings, occasional guest lecturers, and a term case-based project culminating in a transactional plan.
ETP 355 Leg & Fin Aspects of Entrepren 3 cr
This course provides an overview of the legal and financial issues most frequently encountered by entrepreneurs and others involved in start-ups and small closely held, or family businesses. The course covers various aspects of financing and entrepreneurial venture. Mojor topics attracting seed and growth capital from sources such as venture capital, investment banking, government, and commercial banks; creating, protecting and leveraging intellectual property. Among the issues discussed are valuing a company, going public, selling out, acquisitions, bankruptcy, different legal forms or organizations, partnerships, and taxes.
ETP 356 Strategic Issues in Family Bus 3 cr
This course examines a new discipline that has developed in the last ten years and focuses on the unique aspects of family businesses. Organizational behavior, law, finance, operations, and basic small business concepts are being integrated into this course. Students will have an opportunity to consult with and develop transition plans for a family firm in a live field project.
ETP 460 Business Development 3 cr
This course provides entrepreneurship students with the foundational knowledge and practical tools to design, validate, and execute a successful Go-to-Market (GTM) strategy for their new product or service. Students will learn how to identify the right target customers, choose optimal distribution channels, set pricing, and build the initial sales and partnership engines required for sustainable growth.
Prerequisite: (ETP 355 Minimum Grade of D or MGT 355 Minimum Grade of D)
ETP 465 New Venture Creation 3 cr
How new businesses are organized and planned. Objectives are 1) understanding the knowledge, skills and abilities required of entrepreneurs, 2) creating and developing opportunities for new ventures, and 3) planning resources to convert those opportunities into businesses. Students work in teams to develop a business plan for a new venture they have chosen.
Prerequisite: MGT 345 Minimum Grade of D or MGT 355 Minimum Grade of D or ETP 345 Minimum Grade of D
ETP 483 Social Entrepreneurship 3 cr
The course provides a broad theoretical perspective and practical framework for understanding social entrepreneurs and the social ventures they create ranging from local social organizations to large international social ventures leading global change. The course introduces students to the possibilities of social entrepreneurship and an introduction to the entire social venture creation process and life cycle. This course is a service-learning based and all students will participate in term-based community-based projects with local non-profit organizations. Extensive work outside of the normal classroom hours is required for this course.
